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Communication strategy

Some EMBs often lack an efficient and effective communication strategy geared towards both public information and civic and electoral education campaigns. It is recognised that the lack of communication harms the credibility of the process and institution through the consequently ill-informed and structured perception of the electorate.

International electoral experts are frequently required to strengthen and improve the EMBs communication strategy in order to improve the institution’s brand image. One of EMC’s objectives is to assist the EMB in the coordination and dissemination of its civic and electoral information campaign.

As public relations and information experts, EMC’s scope of action is not solely limited to the technical support. In the case of an observer mission the communication strategy developed by EMC, for example, will aim at ensuring proper visibility for the mission representatives by acquiring the widest possible media coverage.