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Public Information Specialist – UN Development Programme (UNDP) • 2011
As a member of the 2011 surge programme, supervised and led the communications staff of the country office; established and maintained a Public Information Unit covering both UNDP and the Country Team's activities; assessed political climates and challenges and designed communication strategies involving business development, programmes and operations teams, staff of other UN Agencies, UNDP HQ staff (Communications Office) and Government officials, international and local media, subject matter experts; ensured continuous support from multi-lateral and bi-lateral donors and civil society ensuring successful UNDP communication strategy implementation during post-revolutionary transitional period in Tunisia.

• Galvanised attention and support of UNDP activities and achievements, establishing and maintaining contacts with key media outlets, Tunisian authorities, and various key national partners by using innovative communication strategies adapted to the new political context.
• Developed UNDP-Tunisia and Country Team websites, ensured strong UN visibility on blogs, social networks (+20K followers on UN-Tunsia facebook and twitter accounts); explored with young influential bloggers the best way to increase visibility of the UN on social media; drafted and tailored new media tactics to be included on briefing documents for senior staff.
• Recruited and trained national public information officers, provided guidance and strategy documents to ensure sustainability of all UN communication projects and activities, as well as developing the team's creativity, commitment and enthusiasm.
• Provided writing and photography training to UN agencies' communications staff; ensured a smooth information flow towards UN websites, TV and radio spots, and print publications.
• During the migrants and refugee crisis at the Libyan border (+350K displaced people), supported humanitarian agencies in establishing grassroots communication channels, collecting accurate facts and figures and drafting situation reports for both internal and public use.

Public Information Officer/Spokesperson – UN World Food Programme (WFP) • 2010 – 2011
Planned and led all communications for entire country of Chad during the 2010 Sahelian famine, during a programme dedicated to fighting hunger. Identified issues and trends including WFP activities in the public debate; formulated and launched communications strategies and campaigns to increase awareness, understanding, and support of WFP and hunger solutions.

• Boosted awareness and promoted food assistance throughout most vulnerable regions of Chad as Head of Communications for agency with $300m annual budget.
• Built and managed high-performance WFP communications office in Chad from the ground up, including researching and establishing media databases of various key public information channels.
• Designed, managed and enhanced communications strategies highlighting five major WFP operations including two emergency response operations assisting +3m beneficiaries in 15 country regions.
• Launched food-education awareness programme for 10 schools in Chad, including drawing and writing contests and field visits with schoolchildren.
• Sent on temporary duty assignment (January 2011, two weeks) to Liberia to establish rapid communication channels at the border with Ivory Coast, during the first days of the humanitarian crisis (+45 000 refugees).

Public Information Officer – UN Assistance Mission in Afghanistan (UNAMA) • 2009 – 2010

Served as international Public Information Officer overseeing five provinces in region of 3.2m inhabitants. Designed and implemented communications strategies and public awareness campaigns for activities and programmes, and on behalf of 22 UN agencies in Northern Afghanistan. Developed public information materials such as press releases, newsletters, written stories, radio, audio-visual products, website and print content. Organised and moderated press briefings and conferences. Drafted, edited, and updated talking points, key messages, and briefing packages for UN senior management, donors, and international partners. Trained and supervised two national programme officers. While on mission, provided interviews to national and international media including high-profile outlets such as BBC, CNN, Al Jazeera, and France 24.

• Established and managed regional Public Information Office; developed key strategic partnerships and database of official authorities, non-governmental organisations and global media.
• Handpicked as critical staff to remain in country during dangerous escalation of insurgency; maintained presence of UNAMA while 70% of staff evacuated for security reasons, taking personal initiative to coordinate eight Public Information offices across Afghanistan.
• Created and produced two bi-weekly radio programmes on Human Rights and Rule of Law broadcasted in five local languages to ~600k listeners across eight regions in Afghanistan in both low-risk and hostile areas.
• Opened multiple innovative channels of communication for first time in previously isolated remote areas.
• Enhanced ability to track effectiveness of programmes and campaigns in diverse areas, developing and supervising district-based media monitoring systems.
• Expanded visibility and improved awareness of mission among the public and local communities, designing and overseeing campaigns such as Peace Day, Human Rights Day, Women’s Day, and UN Week.

FRANCE TELEVISIONS, Paris, France • 2008 – 2009
Leading public television network in France.

TV Producer & Journalist
Coordinated and oversaw all channels of production from writing to broadcasting of daily TV shows with average of 1.2m viewers. Researched and evaluated audience preferences, interests, and ratings. Moderated discussion forums. Planned and directed social networking, new media, and search engine tactics. Supported key editorial decisions.

• Maximised impact of news stories to nationwide audiences, expertly anticipating news trends, and writing and editing clear, concise, and entertaining stories for France’s 2 primary news programmes.
• Bolstered effectiveness of programming; conducting audience surveys and market analysis to assess and continually refine editorial content.
• Improved shows’ loyalty and viewing numbers, recommending creative and original concepts and ideas.
• Boosted visibility and profitability of network, developing network's website and merchandising materials.
• Ensured optimal presence of programmes on social networks, new media, and search engines, designing strategic social and participatory approaches for existing web presence.

SYMBIOME INTERNATIONAL, Paris, France • 2006 – 2008
International foundation specialising in environmental protection.

Media Consultant
Provided strategic and tactical assistance in increasing organisation’s visibility and impact. Compiled, summarised and delivered scientific information on environmental and global warming issues. Organised databases, media events, press conferences, and outreach activities with French journalists. Identified, contacted and secured financial support from donors and partners.

• Raised substantial funds for implementation of foundation’s programmes, organising multiple fundraising events in major French cities; achieved attendance of +1,000 people at each event.
• Aided development and on-going improvement of website, providing audio-visual materials and content, and developing new functionalities such as forums, video conferencing, blogs, and social networking.


SPECIALIST: Public Information, Communications, Social Media

Trilingual international professional with extensive experience in generating and strengthening positive image of organisations. Involvement in major campaigns and initiatives within highly-competitive sectors and post-conflict environments.

• Translate and promote organisational vision in multiple duty stations, proactively leveraging trends and nuances of specific demographic, social, and political climates.
• Generate buy-in and support in key areas, developing innovative multimedia strategies and campaigns.
• Determine best way to reach target audiences, translating multi-source data into high-impact solutions.
• Draft and propose new technologies, tactics and social media strategies.
• Drive continuous improvements in project performance, expertly evaluating and refining direction.
• Expand market reach and global opportunities, forging relationships with key influencers, media outlets, and public, private, and governmental entities.